Giving Voice to Exceptional Work
The most effective way for your work to stop being overlooked or forgotten and to build momentum.
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The most effective way for your work to stop being overlooked or forgotten and to build momentum.
Proven Results
A mid-sized architectural visualisation studio returned to the UK after more than 20 years abroad. Strong portfolio, strong reputation, but invisible.
Over twelve months, FormStory repositioned their narrative and reactivated their professional presence.
The work didn't change.
The narrative did.
The Numbers
Measurable commercial results from perception shift.
Not louder marketing. Sharper positioning.
Why FormStory
When someone else gives voice to your work, it lands with different power and reach.
To be understood, trusted and chosen, without self-promotion.
What You Gain
Clear positioning that sets you apart from competitors
Consistent visibility with the exact clients, talent and partners you want
Narratives that translate complex projects for decision-makers who control budgets
Your time back — someone else handles research, context and writing
Credibility that compounds instead of fading
Who We Serve
Professionals, studios and organisations whose work is complex, considered and deserves a wider audience. Those who know their expertise runs deep and want their visibility to reflect it.
Pricing
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About
Catherine is a narrative and positioning strategist who works with organisations whose work is complex, considered and often under-articulated.
Her background is not in marketing. It is in seeing, identifying the gaps between what an organisation is and how the world perceives it, and closing them.
She has worked across start-ups and with high-net-worth individuals, building positioning strategies at moments that matter. That same instinct for clarity is what drives FormStory.
FormStory was founded on a simple conviction: that exceptional work should never stay invisible simply because the people behind it are too busy doing it.
How We Work
30-minute conversation to understand your work and goals.
Email and Slack. No required calls. Purely focused on delivery.
You approve all content. 48hr feedback, 24hr final delivery.
Monthly retainers billed at start. Projects: 50/50.
Get in Touch
Exceptional work deserves to be seen.